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DQ News: Smart Is Not Last Year’s Model

How smart are you? How do you rack up compared to your peers; your competitors; your parallel people?

There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD.

It’s experiential smart.

Your experience. Your knowledge. Your ability to act. Your ability to react. Your ability to pro-act. It’s your fluidity. Your flexibility. Your awareness that smart is not not being dumb; it’s not being the dumbest.

Smart marketers see an opportunity before the opportunity presents itself.

Smart sales close the deal before the meeting.

Smart customer service prevents the issue before it leaves the manufacturing plant.

Smart human resources see through cubicle walls.

Smart public relations knows it’s not the story.

Smart comes in many guises, but the real smart? That’s what the smart folks have already figured out. Have used. Have profited from. And have moved on.

Smart is not last year’s model. Smart is not yesterday’s news. Smart isn’t even tomorrow’s headlines.

Smart – real smart – is all the stories you never see until they’ve happened. But you made them. And now you’re telling new ones as everyone else regurgitates yours.

And that? That’s smart.

Smart Is Not Last Year’s Model originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.

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