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DQ News: A New Take On The Beach Towel

Spring is almost over and summer is approaching fast. If it is already warm enough where you are, you’ve probably hit the beach already. If not, Shelly Ehler hopes you’ll take her unique towel along before you go.

Shelly has taken a normal bath/beach towel and cut out head space. Instead of wrapping yourself up, her towel is worn poncho style, reports The Orange County Register.

The poncho-like towel allows users to change underneath them without showing anything. Ehler calls the Show No a 3-in-1 towel: lay it flat as a beach towel, throw it on and change underneath it, or wear it as a poncho for protection from the sun and to keep warm.

So far, Ehler, a substitute teacher in the Capistrano Unified School District and a mom of two, has been making batches of the towels at home.

That’s about to change, however, as a sudden burst of success also has led her product to be showcased NBC’s “Today” show. Kathie Lee Gifford and Hoda Kotb are scheduled to feature Show No on Friday during NBC style editor Bobbie Thomas’ segment on new items in the fashion world, according to NBC.

Ehler said she is looking for a manufacturer to handle the increased demand for the towel, which comes in eight colors and 17 styles. The sales jump has been inspiring, she said.

“My husband and I have struggled the last few years being small business owners during a recession,” she said. “It has been quite a journey that has taken us both from denial to anger to despair to fear and then, thankfully, to joy and now peace.”

Image from Show No

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