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DQ News: Books Turning To Movie Trailers to Sell More

LA Times:

In a sewer beneath Las Vegas, a lethal vixen named Abigail is locked in a mortal struggle an outlaw cowboy with ties to Greek gods.

The scene, recently filmed over three days on a sound stage in Glendale, wasn’t for a new sci-fi TV series or movie.

It was for a 30-second commercial spot aired on Google TV to promote “Retribution,” the latest chapter in the popular paranormal book series “Dark Hunter” from best-selling author Sherrilyn Kenyon.

Such commercials, or so-called book trailers, have become increasingly common as publishers look for novel ways to market their best sellers at a time when fewer people are buying physical copies of books.

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