January 17, 2005 -- Vexcom Atlanta is currently doing a feasibility study which would distribute "hot" leads out to a network of web design companies throughout the US.

"We spend a huge amount of money marketing web development services, only about 10% of those are actual qualified candidates for vexcom." remarked Vexcom CEO - Wesley E. Warren. "Vexcom has moved into a very specialized market and going forward in 2005 our primary focus will be strictly on back-end eBusiness consulting and development."

This is a very specialized market yet Vexcom still receives 20-50 request for standard small - medium size business web sites. Once the lower end projects are weeded out, the effective cost to Vexcom per qualified lead becomes $300-$500.

On an average month we discard 20-30 RFP's (Request for Proposal) because they just do not fit our client profile and we do not have the time or resources to deal with these smaller projects. Our client profile demands a project budget of at least $30,000 - so we basically disregard all the smaller projects. Many times jobs start like this but then grow in size and can lead to long term clients but with our new area of specialization we do not have the resources to support these clients.

In order to recoup wasted marketing dollars, vexcom is considering taking on a limited number of affiliates to distribute these leads to. These affiliates will be required to go through a screening process and demonstrate the ability to deliver a high quality product. Participating design companies would pay a semi-annual subscription fee to be on a lead distribution list.

From this basic premis the idea for DesignQuote was born. It took a year to get it rolling and it has since taken on a life of its own, with its own dedicated staff.

As of August 2008 we receive an average of 40 new leads every single weekday, of those only about 15 to 20 pass our screening process and make it onto the system.